This multi-part admission campaign was created for the 2013-15 CalArts recruitment cycle. It includes a booklet that gives an overview of CalArts, individual poster/brochures describing each of the Institute’s six schools and a viewbook whose dust jacket folds out into a poster. The suite uses dynamic grid and typographic systems to highlight the related but unique personalities of the Institute’s six schools. Fluorescent and metallic spot colors and Mohawk Loop Inxwell paper stock help to give the pieces a precious material quality.