This Pop-up Shop highlighted the new spring line from TOMS shoes as well as artwork by the photographer and activist Dan Eldon (who’s work was the inspiration for the line).
To emphasize the temporary nature of the space and the humble character of the brand, repurposed cardboard was used to create shelving and display materials.
Designed for TOMS Shoes
Art Direction: Anya Farqhuar
Design: Joanna McDermott, Mike McMullen, Joseph Prichard