For the past 125 years, UCLA Lab School has been leading education with a cutting-edge school for children and a laboratory for teachers and researchers. By learning from students, they’ve created a circle of curiosity, experience, and understanding that not only transforms children, but also the entire education field. As a leading institution, UCLA Lab School’s work impacts public school systems locally and around the world.

We were tasked with creating a new brand communication system to convey the impact and transformative nature of the school. We were able to capture the imaginative layers and inquisitive nature of the school through a playful yet deliberate visual language, complimented by a boldly declarative tagline.